Smart phones and mobile devices are now a way of life in our fast moving societies. We use them to navigate through our daily routines and to help make our lives run more smoothly. The growth of the mobile apps sector has been phenomenal over the past year.

Almost five years ago Apple introduced the mobile app to the iPhone platform. It was an instant hit and dominated from the start. It didn’t take long before Google realised the potential and launched its own App store as Google Play. It is estimated that smart device users are spending on average of 2 hours per day engaging with apps.

 

Amazing Mobile Facts

• There are now 4 billion mobile phone users worldwide.

• 91% of adults are within 2 feet of their mobile phones.

• For every pc in the world there are 5 mobile phones.

• 51% of UK mobile phone subscribers own a smartphone.

• Text messaging is so disruptive that 90% are read within 3 minutes of sending.

• iOS devices outperform Android by 59%.

• 81% of smartphone users will regularly research a product before considering purchase.

• 43% of digital marketers use mobile technology.

• 50% of smartphone users have scanned a QR code.

• This year 2013 mobile devices will overtake desk top computers as the preferred search device.

• 95% of smartphone users search for local information. 61% clicked to call,

• 42% of tablet device users will use their device whilst watching TV.

• 16% of smartphone users have purchased a product because of direct marketing to their smart device.

It is still early days in the app development market. Businesses and developers realize that with the advent of digital marketing and the opportunities that mobile apps can bring to their brands, it would be foolish to opt out. At Eds App Factory we realise this need. The app industry is now expanding its reach on more devices. Traditionally apps were developed for smartphones but tablet based apps are now huge and now with the development of Smart Television this opens a new market for smart tv apps. App developers are taking advantage of hardware advancements like a sensor that signals an app the real time speed of movement of a person. As apps become more interactive with the offline world we engage more. Android and iOS Apps that promote healthy eating, fitness and even apps that track your sleep pattern are becoming part of everyday life.

At Eds App Factory we can build a personalised app that is engaging for your target audience. We can audit your business needs and cultivate them into the digital landscape via a mobile app. We realise that your target audience is now online and hopefully with our expertise in both android and Ios app development we can further your digital reach.