Why App Developers should be part of your Online Marketing Strategy.

It’s an online world and this new digital landscape is increasingly accessed through mobile devices such as smart phones and mobile tablets. Online marketing experts as well as App Developers understand this. They also understand the importance of new digital technology when it comes to consumers accessing a companies products and services with ease. Visitors who use apps designed for their devices, whether the device is an iPhone using iOS or a Samsung smart phone using Android, are more inclined to interact with the business. This leads to a greater chance of converting casual browsers to engaged customers and fans. Because of this, app development is of huge importance for digital marketing.

Having an app developer create your custom or bespoke app for your business grants you control over the user experience. You want to ensure the app works well and reinforces your brand’s look and feel. Remember that the app is an extension of your brand. For many users a well developed app will be their main method of interacting with your business, so make it count.

Companies that come late to developing branded apps may find themselves losing market share. People expect to do business via smart phones and tablets. Many don’t want to get on a laptop or desktop to interact with businesses any longer. Some users are giving up their traditional PCs and relying only on their mobile devices. For people who only use computers for web browsing and email, this can make perfect sense. Your online marketing plans must take this into account. A well developed App can showcase a service or product in a very direct way.

It is probably wise to have apps created for the entire range of mobile device operating systems. For example, iPhone iOS users will need a different app than Samsung users. Each can offer the same appearance and features, but each must be compatible with the different operating systems. You don’t want to leave out any segment of your digital marketing audience by not supplying them with an app those members can use.

When choosing an app developer, don’t look any further than Ed’s App Factory. Our Specialist App Developers have the expertise to guide you through every stage of the development process from concept right through to ‘live’ launch. If you are new to this process, we at Ed’s App Factory will be able to offer suggestions on implementing a strategy to make your brand more visible and engaging through you newly developed app. We have built Apps for a wide variety of companies worldwide – from high profile technology companies to print, digital media, finance, educational companies and so many more.