If you think that custom-designed mobile apps are of use to only large corporations, think again. Any app developer will tell you that a well-designed mobile application can provide numerous opportunities for a company to engage its customers and improve its bottom line. In today’s tech-savvy world, there may be no more profitable way to market a company of any size.

Here are five ways in which customized App Development can play a lucrative role in any business marketing strategy.

1. A mobile app can provide a company with an easy means of sharing real-time information with its customers. Current statistics on open seating at a theatre, available appointment times at a doctor’s office or current weather conditions at an outdoor amusement venue can be invaluable to anyone attempting to plan a day or an evening. People are far more likely to patronize the establishment that gives them these figures.

2. The type of business that requires customers to make reservations or deals in repeat orders from regular clients can use a mobile app to let its customers help themselves. Any application that stores client information will save the regular customer valuable time in making an appointment, reserving a table or placing an order.

3. A savvy app developer can design a custom iOS app that offers timely coupons and promotes special deals directly over iPhone or iPad. When the buyer on the go can get the information he needs when he needs it, he is that much more likely to do business with you.

4. Customized app development can make short work of managing the accounts of any business. In particular, an app that gives clients the ability to update their own address and email information will save any company the time and money otherwise spent in performing these tedious updates on its own.

5. Mobile games and activities often gain a following, and a well-designed Android app can provide your customers with pastimes sufficiently interesting to keep them involved. The entertainment they provide may not directly relate to your niche, but through the art of engagement, it will keep your company’s name fresh in their minds.

Successful businesses have learned that the best marketing ploys involve turning customers into friends. Repeat business is good business, and whether it’s an Android app or an iOS app, one that encourages client participation will effectively promote your brand while it keeps them coming back for more.